International Marketing Strategy Case Studies PDF F186d2707

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International Marketing Strategy: Case Studies PDF




by Isobel Doole : International Marketing Strategy: Case Studies

ISBN : #186152174X | Date : 1998-10

Description :

PDF-5ddf0 | … International Marketing Strategy: Case Studies


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Cross Channel Cooperation Bundling Offline Business PDF 19dc9a63e

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Cross-Channel Cooperation: The Bundling of Online and Offline Business Models PDF




by Tobias Kollmann : Cross-Channel Cooperation: The Bundling of Online and Offline Business Models

ISBN : #3835002384 | Date : 2006-02-24

Description :

PDF-f5e2b | Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new conc… Cross-Channel Cooperation: The Bundling of Online and Offline Business Models


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Luxury Lies Marketing Shattering Illusions PDF C9cf4d8c5

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by M. Sicard : Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

ISBN : #1137264683 | Date : 2013-12-11

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PDF-b95f2 | Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy… Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand


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Applying Formal Methods Performance Commerce PDF 49d05e44c

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Applying Formal Methods: Testing, Performance, and M/E-Commerce: FORTE 2004 Workshops The FormEMC, EPEW, ITM, Toledo, Spain, October 1-2, 2004 (Lecture Notes in Computer Science) PDF




: Applying Formal Methods: Testing, Performance, and M/E-Commerce: FORTE 2004 Workshops The FormEMC, EPEW, ITM, Toledo, Spain, October 1-2, 2004 (Lecture Notes in Computer Science)

ISBN : #3540231692 | Date : 2004-11-23

Description :

PDF-b9cc5 | This volume contains the refereed proceedings of the ?rst edition of three wo- shops colocated with the International Conference on Formal Techniques for Networked and Distributed Systems (FORTE). The workshops took place in Toledo (Spain) on the 1st and 2nd of October of 2004, and they dealt with d- ferent topics related to the application of formal methods. The names … Applying Formal Methods: Testing, Performance, and M/E-Commerce: FORTE 2004 Workshops The FormEMC, EPEW, ITM, Toledo, Spain, October 1-2, 2004 (Lecture Notes in Computer Science)


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Online Matchmaking Monica T Whitty PDF F07c2004b

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Online Matchmaking PDF




: Online Matchmaking

ISBN : #1403998493 | Date : 2007-03-14

Description :

PDF-cb534 | Online Matchmaking examines the joys, fears, and disappointments of hooking up with people in cyberspace. Unlike many other books in the field, this collection includes studies by experts from a range of disciplines including Communications, Cultural Studies, Health, Journalism, Psychology, Rhetoric, and Sociology…. Online Matchmaking


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Online Video Revolution Reinvent Business PDF 15c0d86e7

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Online Video Revolution: How to Reinvent and Market Your Business Using Video PDF




by J. Cecil : Online Video Revolution: How to Reinvent and Market Your Business Using Video

ISBN : #1137003073 | Date : 2013-02-14

Description :

PDF-20cb3 | Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more…. Online Video Revolution: How to Reinvent and Market Your Business Using Video


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Online Video Revolution: How to Reinvent and Market Your Business Using Video by by J. Cecil

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Growth Gears Market Based Framework Business PDF Ba2e6acd2

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The Growth Gears: Using A Market-Based Framework To Drive Business Success PDF




by Art Saxby : The Growth Gears: Using A Market-Based Framework To Drive Business Success

ISBN : #1599325896 | Date : 2016-02-18

Description :

PDF-158d1 | WHY DO THE BEST RUN COMPANIESOFTEN HAVE THE HARDEST TIME GROWING?Are you running a highly successful company that just doesn’t seem to be growing?You may be so operationally focused that you’ve ignored one of the most importantaspects of an expanding business―working from a market-based perspective. In TheGrowth Gears, Art Saxby and Pete Hayes share their linear method of transforminginto a … The Growth Gears: Using A Market-Based Framework To Drive Business Success


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The Growth Gears: Using A Market-Based Framework To Drive Business Success by by Art Saxby

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Business Business Marketing Communications Considerations PDF 177285771

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Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times PDF




by Ioannis Rizomyliotis : Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

ISBN : #331958782X | Date : 2017-06-28

Description :

PDF-ae5d5 | This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a… Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times


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Proceedings International Conference Marketing Developments PDF D78f1d481

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Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173162 | Date : 2015-05-28

Description :

PDF-28ff6 | This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international service… Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Ingredient Branding Making Invisible Visible PDF 21a8f119d

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Ingredient Branding: Making the Invisible Visible PDF




by Philip Kotler : Ingredient Branding: Making the Invisible Visible

ISBN : #3642042139 | Date : 2010-07-21

Description :

PDF-c4a69 | An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine de… Ingredient Branding: Making the Invisible Visible


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Ingredient Branding: Making the Invisible Visible by by Philip Kotler

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