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: Media- und Marketingstrategien in digitalen Zeiten: Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis (German Edition)

ISBN : #3658003669 | Date : 2012-10-20

Description :

PDF-ad4ec | Durch den technischen Fortschritt und eine sich verändernde Mediennutzung haben sich viele neue Kanäle entwickelt. Dies hat das Marktgefüge gravierend verändert. Werbungtreibende Unternehmen, Agenturen, Marktforscher, Medien und auch die Wissenschaft werden vor große strategische Herausforderungen gestellt. Werbekunden überdenken zunehmend ihre Marketingstrategien, Mediaagenturen managen imm… Media- und Marketingstrategien in digitalen Zeiten: Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis (German Edition)


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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever PDF




by Jeff Fromm : Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

ISBN : #0814433227 | Date : 2013-07-02

Description :

PDF-e6be4 | The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this gene… Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever


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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever by by Jeff Fromm

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by Tatyana Dumova : Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.)

ISBN : #1605663689 | Date : 2009-07-02

Description :

PDF-63762 | The rapid increase of Internet-based social networking sites has brought attention to the social software phenomenon and significantly influenced the way people interact with each other, acquire information, entertain, and learn. “”The Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends”” explores the origin, structure, purpose, and function of s… Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.)


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Think Like Your Customer 4 Cd PDF 42671a0e9

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by Bill Stinnett : Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales

ISBN : #1933309288 | Date : 2006-11-06

Description :

PDF-709a3 | How to capture customers by learning to think the way they do. In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to do what the most successful fishermen and hunters do – think like their prey. Stinnett’s clients include General Electric, Microsoft, Verizon, American Express, and other major corporations…. Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales


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Wired Care Companies Prosper Widespread PDF B76ac5264

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Wired to Care: How Companies Prosper When They Create Widespread Empathy PDF




by Dev Patnaik : Wired to Care: How Companies Prosper When They Create Widespread Empathy

ISBN : #013714234X | Date : 2009-01-19

Description :

PDF-f71c8 | This is the eBook version of the printed book.In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world,… Wired to Care: How Companies Prosper When They Create Widespread Empathy


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: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319109650 | Date : 2014-10-29

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Estrategias Digitales Dominar Mercado Spanish PDF C8bcb1c49

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Estrategias digitales para dominar el mercado (Spanish Edition) PDF




by Larry Downes : Estrategias digitales para dominar el mercado (Spanish Edition)

ISBN : #9506412901 | Date : 1999-10-15

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PDF-dc938 | Medidas 22×15.1×1.4cm; Ttulo original Unleashing the Killer App Traduccin:Adriana Oklander…. Estrategias digitales para dominar el mercado (Spanish Edition)


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Brand Champions Superheroes Bring Brands PDF 85b1b3e48

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by I. Buckingham : Brand Champions: How Superheroes bring Brands to Life

ISBN : #0230220320 | Date : 2011-01-26

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PDF-f2c2f | A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement…. Brand Champions: How Superheroes bring Brands to Life


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Can World Wrong Global Opinion PDF 481c56440

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Can the World be Wrong?: Where Global Public Opinion Says We’re Headed PDF




by Doug Miller : Can the World be Wrong?: Where Global Public Opinion Says We’re Headed

ISBN : #1783534214 | Date : 2015-11-09

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PDF-0c362 | When the global economy and world order become uncertain, where do we look for a sense of where things are heading? Can the World Be Wrong? lays out a compelling case for looking to long-term trends in global public opinion to help predict the future. Written by a pioneer of global polling, the book is provocatively illustrated by decade-long public opinion trends across 20 countries, on subjects… Can the World be Wrong?: Where Global Public Opinion Says We’re Headed


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Can the World be Wrong?: Where Global Public Opinion Says We’re Headed by by Doug Miller

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Lean Proposal Quick Start Guide PDF B6c5b0ddc

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by Amy K. C. S. Vanderbilt Ph.D. : The Lean Proposal Quick Start Guide

ISBN : #0981866905 | Date : 2008-07-28

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PDF-5e7cd | Complete, compliant & competitive proposals with the least amount of time, effort & resources. Non-experts and experts alike can build on proven best practices to produce proposals and critical documents FAST. Perfect for small & medium-sized businesses & large businesses learning to compete in today s faster-paced business development environment. Whether you have been writing proposals for a lon… The Lean Proposal Quick Start Guide


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: Virtual Social Networks: Mediated, Massive and Multiplayer Sites

ISBN : #023022928X | Date : 2009-07-16

Description :

PDF-3f906 | As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. It is within the context of simultaneous excitement and anxiety that we discuss Virtual Social Networks…. Virtual Social Networks: Mediated, Massive and Multiplayer Sites


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Marketing Strategic Empathy Inspiring Strategy PDF 8dd432a67

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by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

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PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight by by Claire Brooks

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by Uta Herbst : Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition)

ISBN : #3835008048 | Date : 2007-06-26

Description :

PDF-bde6d | Uta Herbst entwickelt ein Verfahren zur simultanen Messung der Präferenzarten in Verhandlungen und überprüft dieses im Rahmen einer Verhandlungssimulation. Aus der entscheidungsorientierten Perspektive leitet sie Management-Implikationen für eine systematische Verhandlungssteuerung in der Praxis ab…. Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition)


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ISBN : #0471585092 | Date : 1994-11-22

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